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BUSINESS ADMINISTRATION
COURSES
FIRST SEMESTER
SECOND SEMESTER
CONTENTS
OF MBA COURSES
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Global
Management Principles
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Basic
concepts of management and organization management
characteristics, functions and its role in business managing,
Organization culture, Motivation, Leadership, Management and
behavioral science, Total quality management, Globalization and
management, Technology management, Participated management
methods.
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Strategic
Marketing Management
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Understanding
marketing and the marketing process, Developing marketing
opportunities and strategies, The Marketing Environment,
Managing Marketing Information, Consumer Markets and Consumer
Buyer Behavior, Business Markets and Business Buyer Behavior,
Segmentation, Targeting, and Positioning: Building the Right
Relationships with the Right Customers, Product, Services, and
Branding Strategies, New-Product Development and Product
Life-Cycle Strategies
Pricing Considerations and Approaches, Pricing Strategies,
Marketing Channels and Supply Chain Management, Retailing and
Wholesaling, Integrated Marketing Communication Strategy, Advertising,
Sales Promotion, and Public Relations
Personal Selling and Direct Marketing.
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Research and
Decision Techniques
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What
is research, What is hypothesis, How we use of research methods
in science and social science, How to write research methods,
Survey, interview, library research methods, Foundation of
educational research, What is sampling, Quality control charts,
Regression and correlation, Confidence interval.
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Accounting
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Basic
theory and structure of elementary accounting, Accounting
principles, tasks and functions, Basic accounting equation,
Assets and liabilities, Income and expense table, Accounts,
Account books, Balance sheet.
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Human Resource
Management
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Roles
of human resource departments and line management, Strategic
human resource planning, Recruitment and selection, Performance
appraisal, Career planning, Compensation and reward systems,
Employee relations and labor relation, Training and development,
Work analysis and work design, Wages, Human resource programming
and its steps, Functions of human resource management
(selection, improvement, maintenance, payment and retirement),
Obstacles of practices in human resource management.
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General
Economics
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The
function of micro economic theory, demand, supply and balance,
Concept of flexibility, consumer-demand theory, production
theory, Production cost, Full competition, monopoly,
monopolistic competition, factor market, General balance and
welfare economy, Basic concepts of macro economics, Simple,
classic and Keynesian model, Monetary supply and demand, IS-LM
analysis; monetary and fiscal policies, aggregate supply, AD-AS
analysis.
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Total
Quality Management
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Quality,
quality control, total quality control, The issues of TQM,
Leaderships at TQM, TQM and public organization, social
responsibility, Productivity management, Intellectual
leadership, Management approach for civilian community
organization. |
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Cost
And Managerial Accounting
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Important
concepts and principles of cost accounting, Cost accounting
system, Cost center, Cost distribution
tables, Process costing, standard cost, Budgeting,
Performance measurement, Transfer pricing, Special emphasis on
cost concepts, Cost-volume-profit relationships, Product
costing, profit planning and control, Capital budgeting
problems, decision-making-cost.
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Business Economics
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The
Fundamentals of Managerial Economics, Market Forces: Demand and
Supply, Methods for Quantitative Analysis of Markets,
Quantitative Demand Analysis, Cobb-Douglas production function,
Production and costs, The Nature of Industry, Monopolistic,
and Monopolistically Competitive Markets, Pricing Strategies for
Firms with Market Power.
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| Econometrics |
Sampling
and sampling distribution, Non‑parametric testing,
Statistical quality control, The simple regression model, Basic
assumptions, estimation and testing of hypotheses, the
coefficient of functional forms, Introduction to multiple
regression, Estimating the production error, variance,
seasonal adjustment, Pooling of cross-sectional and time-series
data, Autocorrelation and heteroscedaticity. |
| Flexible
Production Planing And Logistics |
Product
trees, Production units, Production methods, Production plans,
Logistic, Barn management, Order requirement, production inputs.
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